Starting a Business Checklist | Janine Lawson Coaching

Starting a business is one of the most exciting and empowering decisions you can make. For many, it’s the first step toward financial freedom, personal fulfilment, and creating an impact in the world. But while the dream feels inspiring, the path forward can sometimes feel overwhelming.

That’s where having a clear, step-by-step checklist can transform your vision into reality. As a business coach, I help entrepreneurs move from “I wish” to “I did.” Below, you’ll find a practical roadmap to starting your own business—so you can take confident steps toward building something that matters.

Step 1: Clarify Your Vision and Purpose

Every successful business starts with a powerful why. Ask yourself:

  • What inspires me to start this business?
  • Who do I want to serve?
  • What impact do I want to make?

Your vision isn’t just a dream—it’s the anchor that will guide every decision you make.

Step 2: Identify Your Ideal Client

Knowing who you serve is essential. Take time to define:

  • Their needs and challenges
  • How your product or service solves those challenges
  • What makes your offer unique

When you know your ideal client, you can design a business that speaks directly to them.

Step 3: Create a Business Plan

Your business plan doesn’t need to be complicated, but it should cover the essentials:

  • Your business goals
  • Services or products you will offer
  • Pricing and financial plan
  • Marketing and sales strategy

Think of this as your roadmap—it keeps you focused and helps you measure progress.

Step 4: Choose a Business Structure and Register

To bring your business to life, you’ll need to handle a few legal basics:

  • Decide on a structure (sole proprietor, LLC, corporation, etc.)
  • Register your business name
  • Apply for any necessary licenses or permits

These steps create the foundation for running a legitimate and sustainable business.

Step 5: Build Your Brand

Your brand is more than a logo—it’s the experience people have with your business. Consider:

  • A professional website that showcases your services
  • Clear messaging that tells your story
  • Visual identity (logo, colors, fonts) that reflects your mission

A strong brand builds trust and sets you apart from competitors.

Step 6: Develop a Marketing Strategy

Clients won’t find you by accident—you need to reach them. Focus on:

  • Social media that connects with your ideal audience
  • Content marketing (blogs, videos, podcasts) to build authority
  • Networking and partnerships
  • Email marketing to nurture relationships

Consistency here is key—you want to stay top of mind with potential clients.

Step 7: Create Systems for Success

Even in the early stages, it’s important to set up systems that keep your business organized. This may include:

  • Invoicing and bookkeeping software
  • Scheduling tools to manage client appointments
  • Templates for contracts, proposals, and onboarding

Strong systems free up your energy so you can focus on growth, not chaos.

Step 8: Surround Yourself with Support

Starting a business can feel overwhelming if you try to do it alone. This is where coaching, mentorship, and community make a huge difference. Having the right support keeps you accountable, motivated, and equipped with strategies to overcome obstacles.

Turning Your Dream Into a Plan of Action

Starting a business doesn’t happen overnight—but it does happen step by step. By following this checklist, you’ll move from dreaming about your business to living it.

If you’re ready to take action but aren’t sure where to start, working with a coach can help you build clarity and confidence. Together, we’ll create a strategy that’s aligned with your vision and sets you up for lasting success.

 

👉 Are you ready to turn your dream business into reality? Book a free consultation today and let’s map out your next steps.

www.janinelawson.com

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